When did they give up the number 1 spot?

What happened to Jimmy Choo? I mean they are still in business, which is great. But their designs are not that "Must have "style anymore. We all have our favorite Jimmys but when is the last time you bought a pair?
I was talking to some friends and they were thinking the same thing. To me Jimmy was the leader in the industry just a few years ago. Thanks to their designs and Carrie from S.I.N.T.C.
But you have to work harder to stay on top
Someone is always coming for the number one spot. Right Cassidy